Company News, New Products

Physical & Digital Retail Heads in New Directions

Beauty brick-and-mortar is expanding, finds Kline in new report.

Click here….shop there…with hundreds of new doors opening in various formats, the expanding cosmetics specialty and vertically integrated stores, such as Ulta, Sephora, Bluemercury, NYX, Kiko Milano and e.l.f., which have grown at a compound annual growth rate of nearly 19% over the past five years, now account for an estimated 20% of total beauty market sales, finds Kline’s just-published Beauty Retailing USA: Channel Analysis and Opportunities report. “While traditional departme...

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